The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of business and marketing for ages. Recently, it appears to me that the topic of using funnels in Internet business is appearing everywhere on the web.
The reality is that folks want to know more about this concept of marketing and how they can use it to enhance their business online marketing strategies. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel doesn't necessarily mean a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire process of selling. The funnel provides a clear comparison because it allows potential customers to "Unqualified potential customers" on the top, and more narrow chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" will be found at the upper end of the funnel. These are people who have never spoken to you but may be interested in your product or services. After several sales and offers, you will have gotten people who have purchased your product or service.
A lead generation funnel's effectiveness is due to its capability to monitor the actions of your prospects throughout the expanded sales process. It is possible to predict the potential number of customers through the sales funnel, by knowing the numbers of qualified prospects throughout the process.
A sales funnel will help you see the areas where your sales strategy fails or succeeds, or whether your campaign is not getting enough prospects. This information helps you choose the best place to focus your effort to make sure that sales are at the correct level and to meet the marketing objectives. It is used to monitor and control the sales process of customers.
The Front - End or the Sales Funnel Top
The front of your sales funnel should be the most active component of your process. This requires constant testing. You'll discover virtually limitless front-end strategies that are limited only by your creativity and resources.
The main goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales process.
When a potential customer decides to sign up for your offer, they become "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to buy your product.
To make your front-end effective you must be able to bring targeted traffic to your website blog, website or squeeze pages. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and many other sources are some of the most efficient techniques and sources.
There are many methods that you can use to "qualify prospects who aren't qualified". A squeeze page is among the most efficient methods to "qualify" the prospects who are not qualified. It lets you offer something of value, relevant to your product or service, which people can receive for free or at a significantly reduced cost in exchange for their email address. The items offered range from video and newsletters to ebooks, e-mail courses, related reports and more.
We can see that the front end is where customers are drawn to your sales funnel. But what do you think of the back-end?
The Back-End or Bottom of The Funnel
The bottom, or back end of the sales funnel are where the majority of sales and profits occur. It is where you will typically find higher-priced products in this area. They are all suitable for the same audience, however they are delivered in different formats, like audio, video and live interactions.
The main difference between front-end and back-end is the type of client, and also the price of the product or services that are provided.
Even though it is true that a very tiny percentage of people be able to enter your front-end however, just 1-2% of them will actually be able to make it into your back-end. This is fine, given the fact that this select small percentage will invest a much larger amount of money.
Although front-end products and services might be cheaper than $100, back-end services and products typically cost in the hundreds or thousands. This makes the bottom or back end of the sales funnel the main source of income for your Internet company, and it's the most reliable and stable part of the sales funnel.
As I mentioned earlier the sales funnel could be as straightforward or complicated as your imagination or resources permit.
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